Budgeting & Planning

Launching Our AWS Cashback Program with $10M in Customer Funding

Cloud Capital's AWS Cashback program helps companies invest in AI without burning through runway

Launching Our AWS Cashback Program with $10M in Customer Funding

Ed Barrow
Ed Barrow
March 11, 2026
Cloud Capital's AWS Cashback program helps companies invest in AI without burning through runway

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The Cost of Compute 2026

Learn what 100 CFOs revealed about cloud infrastructure costs and how it impacts their P&Ls.

TLDR

  • Cloud Capital opens 5% AWS cashback program to all after 3 month invite-only period.
  • $10 million going back to customers in 2026 via the cashback program.
  • Companies can use cashback to fund AI infrastructure without burning runway.
  • Most companies announce funding they raised.

    Today, Cloud Capital is announcing funding we're giving back: $10 million via our AWS Cashback program in 2026.

    The Capital Allocation Problem Facing Finance Leaders

    Every CFO is managing the same tension in 2026.

    Your engineering organization needs to invest in AI infrastructure. Companies that integrate AI capabilities into their core product will have defensible advantages. Companies that don't risk becoming commoditized.

    But AI infrastructure carries real costs. GPU credits for model training. Expanded compute capacity for inference workloads. AI engineering talent that commands premium compensation. And these investments need to happen now.

    Meanwhile, your board expects you to extend runway and show a path to improved unit economics. Traditional solutions create new problems. Raising a bridge round dilutes existing shareholders. Cutting other investments introduces execution risk in proven channels.

    What if there was a structural way to fund AI investments without any of these trade-offs?

    How AWS Partner Margin Economics Create an Opportunity

    AWS partners receive a discount on the services their customers consume. The standard playbook is straightforward: keep most or all of that margin. Use it to fund sales, support infrastructure, or simply improve profitability. That approach optimizes for partner economics, not customer economics.

    We built our cashback program on a different premise. We give 5% back to every company that routes billing through us using AWS Billing Transfer. That cashback appears automatically every month as a credit. You pay the net amount. Nothing changes about how you run on AWS. You keep your account, your team, your AWS relationship.

    For a company spending $50,000 per month on AWS, that generates $30,000 in cashback over the year. For a company at $100,000 per month, it's $60,000. That money can fund GPU credits, AI engineering hires, model training infrastructure, or simply improve your contribution margin. The choice is yours.

    This is not promotional credit with expiration dates. It's not a commitment discount that requires long-term lock-in. It's structural margin pass-through that applies as long as you're billing through Cloud Capital, regardless of how many other companies participate in the program.

    That structural difference matters for finance leaders managing multi-year forecasts.

    What You Get

    The cashback scales with your AWS spend:

    • $25K/month AWS spend → $15,000 back in 2026
    • $50K/month AWS spend → $30,000 back in 2026
    • $100K/month AWS spend → $60,000 back in 2026

    You can allocate that capital however your business needs it. Compute capacity for inference workloads. GPU credits for training runs. Or simply book it as a reduction in cloud infrastructure costs and improve your unit economics.

    The flexibility matters because AI investment strategies vary by company stage, product architecture, and competitive positioning. A Series B company building a new AI-native feature has different capital allocation priorities than a Series D company optimizing existing AI workloads for cost efficiency. The cashback doesn't prescribe how you use it.

    How It Works

    Moving your AWS billing to Cloud Capital follows a straightforward process using AWS Billing Transfer:

    1. You route your AWS billing through Cloud Capital. AWS Billing Transfer is an administrative change, not a technical migration. Your engineering team continues working in the same AWS account with the same permissions and tooling. Learn more about AWS Billing Transfer.
    2. We give 5% back as a monthly credit on your invoice. The cashback calculation happens automatically based on your eligible AWS spend each billing cycle.
    3. You pay the net amount. Your finance team receives an invoice showing AWS charges, the cashback credit, and the net payment due.
    4. The cashback shows up every month, starting month one. There is no ramp period, no minimum threshold to hit before credits begin. The program starts immediately.

    No migrations. No new tools. No engineering work required. You maintain your existing AWS account, your team structure, and your relationship with AWS. The only change is where the invoice originates and how much you pay.

    For finance teams evaluating this decision, the relevant comparison is not between Cloud Capital and your current setup. It's between leaving margin on the table with your current partner or capturing it through cashback. The opportunity cost of the status quo is measurable.

    Three Months of Validation

    Before opening this program publicly, we ran it invite-only for three months with companies facing exactly the AI investment challenge described above.

    The model works. Customers received cashback credits every billing cycle. Finance teams booked them as reductions in cloud infrastructure costs or reallocated them to AI investments. Engineering teams continued operating normally with no disruption to development workflows.

    We built confidence that this approach is sustainable at scale. Today, we're opening it to everyone.

    Why This Matters Now

    The window for differentiated AI capabilities is narrowing. Companies that build AI into their core product architecture in 2026 will have advantages that are difficult to replicate later. Companies that delay because of capital constraints will find themselves responding to competitors rather than setting direction.

    Finance leaders understand this dynamic. The question is not whether to invest in AI. The question is how to fund those investments without compromising runway or taking on dilutive capital.

    Cloud Capital's cashback program provides a third option. Use margin economics from your existing AWS spend to create budget for AI infrastructure. No dilution. No extended lock-in commitments. No trade-offs with other strategic investments.

    Get Started

    Learn more about Cloud Capital's AWS cashback program and apply at cloudcapital.co/cashback.

    Questions about program mechanics, eligibility, or implementation? We're happy to walk through the details with your finance and engineering teams.

    Last Updated
    March 11, 2026

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